Hosting a Watch Party? Here’s What to Know
Watch events are long‑standing fan favorites during major international soccer competitions, and Clayton County will be part of the excitement when Atlanta hosts FIFA World Cup 2026™ matches. While the Atlanta Host Committee and See Clayton County, GA are not responsible for managing these events, local businesses and organizations are encouraged to host their own viewing experiences.
Depending on the size of your event and whether you plan to monetize attendance or sponsorships, different guidelines and permissions may apply. This guide helps you understand FIFA’s public viewing requirements, work with official media providers, and create an unforgettable experience for fans right here in Clayton County, GA.
What Is a Public Viewing?
A public viewing is an organized gathering where people watch live FIFA World Cup™ matches together. All such events fall under FIFA’s Media Partnership Rights program, ensuring consistency and protecting the rights of FIFA’s official media partners, FOX and Telemundo.
Categories of Public Viewing Events
Non-Commercial Events
• Community-driven gatherings with fewer than 1,000 attendees.
• Free to attend; no sponsorships, ticket sales, or admission fees.
• No license or fees required.
Special Non-Commercial Events
• Large community events with more than 1,000 attendees.
• May take place in public spaces like parks, schools, or plazas.
• License required through FOX or Telemundo.
• Subject to review and applicable fees.
Commercial Events
• Events that include sponsorships, branding, ticket sales, or other forms of revenue.
• Includes restaurant and hotel events marketed as special activations.
• License required through FOX or Telemundo.
• Fees apply based on event size and location.
Please note this information is provided as a courtesy to help with your planning. It is not legal advice, and we are not liable for how it is used. For official requirements or clarification, please contact FIFA directly.